It can be tough creating content for your business when you’re just starting out, especially if you don’t have any photos or videos to accompany your posts. Luckily, there’s always a way to produce content for your business.
Here’s 5 social media post ideas for small businesses just starting out:
#1 Who are you?
What better way to greet your audience than by telling them what you do? This is a great post and one which all businesses should be posting about consistently. It’s a simple enough post, so let’s run through the sorts of things you should be addressing:
- What is your business?
- Why was it set up?
- When was it set up?
- What’s your secret sauce? (i.e. what makes you different from other businesses which provide the same products/services?)
#2 What products/services do you provide?
Now that your audience know a little bit about you, go a little more in-depth about your individual products and/or services. Now, we’re not saying you should create 17 posts in a row if you have 17 products, maybe just start with your flagship product, and then circle back to the others when it’s relevant. Again, here’s some things to address:
- What do you offer?
- What’s included?
- What will the customer gain from using your product/service?
- Where’s the value?
- What makes it different?
- How much is it?
#3 Who’s behind the company?
Give your audience an insight into the people they’ll be dealing with. Is your business a one-person operation, or do you have a team of people willing to help? What’s their story? By doing this, you’re moving your business away from being a faceless brand and creating a personal connection between you and your audience. You may even find yourself creating relationships with some of your audience based on simple common interests! Here’s some tips for writing posts about your staff:
- Who are they?
- What’s their role?
- What’s their specialty?
- How long have they been with the business?
- What did they do before that?
- How does their role bring value to the customer?
- What are they passionate about?
- What do they enjoy doing in their spare time?
#4 Show off testimonials
If you’re starting out on social, you’re going to meet a lot of people who’ve never encountered your business before. Understandably, you’re going to need to establish some level of trust before they decide to purchase from you. So start out by showing them your testimonials!
Having testimonials featured on your social media pages will dramatically improve your chances of a customer making a purchase. Here’s some quick stats courtesy of Boast.io:
- 92% of customers read online reviews before buying.
- 72% of consumers say positive testimonials and reviews increase their trust in a business.
- 70% of people trust reviews and recommendations from strangers.
- 88% of consumers say reviews influence their online purchasing decisions.
- 88% of consumers trust online testimonials and reviews as much as recommendations from friends or family.
#5 Free competition/giveaway
If you don’t have any testimonials yet, don’t worry. Here’s a great way to get some in.
Simply run a competition or giveaway and offer your services for free. In return, ask for people to interact with your post and your page. Typical social media giveaways will ask for people to like their page, tag a friend, and share the post to enter. You may even suggest that people tag more friends for more entries!
Either way, nobodies going to turn down a free product/service! Once you’ve selected your winner(s), deliver the product/service, and ask them to leave a review on your social media pages! Boom!
So there you have it, 5 social media posts for your business that’s just starting out! Try out these posts on your own pages and see how you fare.
If you’d like a fully-fledged social media strategy put together specific to your business, contact us at Hello@BlueStreakMarketing.co.uk for a free consultation!