Walsh Window Cleaning are a Dublin-based family run business providing window cleaning, power washing, and gutter cleaning services to residential and commercial customers.
603 new customers
€34k+ in new revenue
13:1 Return on ad spend
generating enquiries proving to be incredibly time intensive
In Ireland, customers do not pay small bi-weekly fees as they do in the UK. Instead, they pay large sums once or twice a year.
Although, Walsh Window Cleaning Contractors had great success generating new business organically on social media, but it was also very labouring and time intensive. As they were handling everything internally, if they took even just a week off, they wouldn’t have much work the following week. They required a second marketing funnel to generate leads so that they could grow as a company while also lessening their own personal workload.
Creation of a low-cost lead generation strategy emphasising efficiency
After seeing the success of our clients, Walsh Window Cleaning Contractors requested that we also produce a Facebook Advertising Campaign for them to alleviate their issue. In response, we proposed a low-cost lead generation strategy which emphasised efficiency, allowing Walsh Window Cleaning Contractors to regularly turnover new business while giving them much of their precious time back.
We began targeting the local Dublin population, and by utilising a simple enquiry form, Walsh Window Cleaning Contractors were able to respond with a free quote in a timely manner. To boost response rates, we also included an option for new customers to select their preferred mode of communication.
To ensure efficiency, we continually optimised the campaign by reviewing ad level data; eliminating any underperforming demographics that were wasting the budget.
Finally, to ensure repeat business, we began retargeting customers after services had been carried out.
€34k+ in new revenue
To date, we have generated €34K+ in revenue for Walsh Window Cleaning Contractors; providing a 13:1 return on their ad spend with an additional 603 new customers in their portfolio.
The Facebook Ad strategy we implemented proved to be a low-cost, time efficient alternative to Walsh Window Cleaning Contractors’ usual approach, allowing them to direct more work hours elsewhere and be less reliant on their own social media efforts.
The surge of new business has also given Walsh Window Cleaning Contractors license to expand, with two new employees on the horizon to manage the growing workload.
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