Overview

Phil has a long and rich history in the property market. Whether it’s buying, selling, or brokering deals; he’s a seasoned veteran of it all.

The Problem

Investor needed to complete a property deal urgently

Late in December 2022, Phil found a property that was going to market with a 10% gross yield and a huge potential resale value of £38,000 above the current asking price. Phil needed to move quickly in order to broker a deal.

However, Phil needed a partiuclar type of investor for this deal. His requirements were strict and he knew they’d be challenging for most advertisers, so he approached us.

He needed an investor that: was based in Merseyside, had completed at least 6 deals of a similar nature, had £100,000, and was ready to complete the deal in the next 30 days.

The Solution

a no-nonsense low-cost lead generation campaign

As such, Phil requested that we put a bespoke strategy in place that would attract his vision of an ideal investor. We began by targeting ideal investors with suitable interest- and geographical-based parameters and hooked them with a carousel of the property’s main features and copy that outlined the financial benefits of the property.

To ensure the investors met Phil’s expectations, we created a qualification criteria to filter all the potential investors through. This gave Phil the opportunity to review all of the applicants in an objective manner, and to quickly move the process along and speak with dozens of interested investors.