Social media is a very polarising topic. Some people love it, some people hate it, some people just utilise it for business, some people use it to keep up to date with breaking news and popular trends, keeping in touch with old friends. The list goes on…
Regardless of how each person feels about it. We all use it in some capacity, and one of the most time-consuming tasks within the social media world is creating content. This is why many entrepreneurs and businesses outsource their social media to marketing agencies.
However, if you prefer to handle your own social media accounts, then you’ll know exactly how tedious it can be to think up content when you have writers block, how many reminders you have to set to post content at the right times, how time-consuming it can be to review your posts.
Luckily, we have the answers to considerably reduce that huge chunk of time currently being taken out of your work life. Here’s 3 ways to automate your social media efforts.
Use posting and scheduling tools
Social media management tools will save you a considerable amount of time. They effectively allow you to schedule your posts weeks and months in advance, and then automatically publish them for you.
There are a considerable number of companies who provide this service, so it can be quite daunting to choose the right one at first. You should begin by asking yourself what you need from your tool:
- Is a beginner-friendly user interface important?
- Are analytics important?
- Do I need to share this tool with my team?
- Does it need to be compatible with platforms beyond Facebook, Instagram, Twitter, and LinkedIn, such as YouTube, Pinterest, and TikTok?
- Do I need additional posting features such as story posts and RSS feeds?
Once you know this, you’ll quickly be able to identify which tool is going to serve you best.
Some of the most popular scheduling tools:
- Sprout Social
Use analytic tools
Most social media posting and scheduling tools offer some form of analytic reports. Even the most basic reports will save you a few hours of creating spreadsheets for your content. With that being said, you should be honest with yourself and ask yourself to what degree do you need your analytics to be reported?
For example, if you’re a small business trying out social media as a marketing channel, then you’re probably only going to need a basic report on your brand awareness, engagement, and conversion metrics. In this case, the basic reporting features of each social media platform and some scheduling tools such as Hootsuite will do the job just fine. However, you’re going to need to upgrade your basic plan and start paying £99 per month to access the beyond the basic analytics range.
On the other side of things, if you’re a medium to large-sized business that regards social media as it’s most powerful marketing channel, you’re going to need more in-depth statistics to make your channels run as efficiently as possible.
In this case, you’ll need some more advanced tools that give incredibly detailed reports for specific areas in which your marketing excels. For example, TapInfluence give specified in-depth reports solely on influencer marketing, whereas Snaplytics do the same for Snapchat and Instagram stories.
You have two options with outsourcing copywriting, a human or AI.
Humans are of course far more expensive, but will bring you better quality copy. A quick Google will tell you that fees typically range between 25p – 95p per word, or £40-£50 per hour.
AI on the other hand is advancing quickly and becoming far more intelligent, it’s also the cheaper option in terms of cost per word. Jarvis AI offer 52,000 long-copy words for $99 per month.
Either way, both options will completely remove that tedious task of writing content, which in of itself can take hours away from your week if you regularly suffer with writer’s block.
Automation comes with a cost, but if this allows you gain an extra 5 hours a week to at least cover the costs, then it’s worth it. Ultimately, it comes down to what you want and how you know you work.
If you don’t want the hassle of managing your own social media, or would like to hand over the reins to the experts. Make sure to contact us for more information on our social media solutions at Hello@BlueStreakMarketing.co.uk